PSAT Critical Reading : Specific Phrases and Sentences in Humanities Passages

Study concepts, example questions & explanations for PSAT Critical Reading

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Example Questions

Example Question #463 : Passage Based Questions

Adapted from “Gin-Shops” by Charles Darwin (1836)

We will endeavor to sketch the bar of a large gin-shop, and its ordinary customers, for the edification of such of our readers as may not have had opportunities of observing such scenes; and on the chance of finding one well suited to our purpose, we will make for Drury Lane. The filthy and miserable appearance of this part of London can hardly be imagined by those have not witnessed it. Wretched houses with broken windows patched with rags and paper: every room let out to a different family, and in many instances to two or even three; fruit manufacturers in the cellars, barbers and red-herring vendors in the front parlors, cobblers in the back; a bird-fancier in the first floor, three families on the second, starvation in the attics, Irishmen in the passage, a "musician" in the front kitchen, and a charwoman and five hungry children in the back one; filth everywhere, a gutter before the houses and a drain behind, clothes drying and slops emptying, from the windows; girls of fourteen or fifteen, with matted hair, walking about barefoot, and with only white coats to cover them; boys of all ages, in coats of all sizes and no coats at all; men and women, in every variety of scanty and dirty apparel, lounging, scolding, drinking, smoking, squabbling, fighting, and swearing.

You turn the corner. What a change! All is light and brilliancy. The hum of many voices issues from that splendid gin-shop which forms the commencement of the two streets opposite; and the gay building with the fantastically ornamented parapet, the illuminated clock, the plate-glass windows surrounded by stucco rosettes, and its profusion of gas-lights in richly-gilt burners, is perfectly dazzling when contrasted with the darkness and dirt we have just left. Yet, the gin shop is dazzling in appearances only. Soon it grows late and the throng of men, women, and children, who have been constantly going in and out, dwindles down to two or three occasional stragglers--cold, wretched-looking creatures, in the last stage of emaciation and disease. The knot of Irish laborers at the lower end of the place, who have been alternately shaking hands with, and threatening the life of each other, for the last hour, become furious in their disputes, and finding it impossible to silence one man, who is particularly anxious to adjust the difference, they resort to the expedient of knocking him down and jumping on him afterwards. The man in the fur cap, and the potboy rush out; a scene of riot and confusion ensues; half the Irishmen get shut out, and the other half get shut in; the potboy is knocked among the tubs in no time; the landlord hits everybody, and everybody hits the landlord; the barmaids scream; the police come in; the rest is a confused mixture of arms, legs, staves, torn coats, shouting, and struggling. Some of the party are borne off to the station-house, and the remainder slink home to beat their wives for complaining, and kick the children for daring to be hungry.

Gin-drinking is a great vice in England, but wretchedness and dirt are a greater; and until you improve the homes of the poor, or persuade a half-famished wretch not to seek relief in the temporary oblivion of his own misery gin-shops will increase in number and splendor. If Temperance Societies would suggest an antidote against hunger and filth gin-palaces would vanish. In the meantime, they shall only grow in prominence.

The description of the last customers to remain in the gin-shop as “cold, wretched-looking creatures, in the last stage of emaciation and disease” is intended to __________.

Possible Answers:

condemn the customers of the gin-shop

introduce the owners of the gin-shop as exploitive antagonists

absolve the wealthy of any responsibility

heighten the emotional response of the reader

promote temperance societies as the only viable solution

Correct answer:

heighten the emotional response of the reader

Explanation:

Throughout the passage the author employs vivid descriptions to engender certain emotions and thoughts in the mind of the reader. The quote in this question is a prime example of this exercise. By describing the remaining customers in the gin-shop as “cold” and “wretched-looking” he is invoking a certain emotional response so as to more profoundly affect his audience.

Example Question #5 : Interpreting Literary Devices

Adapted from “Gin-Shops” by Charles Darwin (1836)

We will endeavor to sketch the bar of a large gin-shop, and its ordinary customers, for the edification of such of our readers as may not have had opportunities of observing such scenes; and on the chance of finding one well suited to our purpose, we will make for Drury Lane. The filthy and miserable appearance of this part of London can hardly be imagined by those have not witnessed it. Wretched houses with broken windows patched with rags and paper: every room let out to a different family, and in many instances to two or even three; fruit manufacturers in the cellars, barbers and red-herring vendors in the front parlors, cobblers in the back; a bird-fancier in the first floor, three families on the second, starvation in the attics, Irishmen in the passage, a "musician" in the front kitchen, and a charwoman and five hungry children in the back one; filth everywhere, a gutter before the houses and a drain behind, clothes drying and slops emptying, from the windows; girls of fourteen or fifteen, with matted hair, walking about barefoot, and with only white coats to cover them; boys of all ages, in coats of all sizes and no coats at all; men and women, in every variety of scanty and dirty apparel, lounging, scolding, drinking, smoking, squabbling, fighting, and swearing.

You turn the corner. What a change! All is light and brilliancy. The hum of many voices issues from that splendid gin-shop which forms the commencement of the two streets opposite; and the gay building with the fantastically ornamented parapet, the illuminated clock, the plate-glass windows surrounded by stucco rosettes, and its profusion of gas-lights in richly-gilt burners, is perfectly dazzling when contrasted with the darkness and dirt we have just left. Yet, the gin shop is dazzling in appearances only. Soon it grows late and the throng of men, women, and children, who have been constantly going in and out, dwindles down to two or three occasional stragglers--cold, wretched-looking creatures, in the last stage of emaciation and disease. The knot of Irish laborers at the lower end of the place, who have been alternately shaking hands with, and threatening the life of each other, for the last hour, become furious in their disputes, and finding it impossible to silence one man, who is particularly anxious to adjust the difference, they resort to the expedient of knocking him down and jumping on him afterwards. The man in the fur cap, and the potboy rush out; a scene of riot and confusion ensues; half the Irishmen get shut out, and the other half get shut in; the potboy is knocked among the tubs in no time; the landlord hits everybody, and everybody hits the landlord; the barmaids scream; the police come in; the rest is a confused mixture of arms, legs, staves, torn coats, shouting, and struggling. Some of the party are borne off to the station-house, and the remainder slink home to beat their wives for complaining, and kick the children for daring to be hungry.

Gin-drinking is a great vice in England, but wretchedness and dirt are a greater; and until you improve the homes of the poor, or persuade a half-famished wretch not to seek relief in the temporary oblivion of his own misery gin-shops will increase in number and splendor. If Temperance Societies would suggest an antidote against hunger and filth gin-palaces would vanish. In the meantime, they shall only grow in prominence.

What purpose does the description of the appearance of the gin-shop primarily serve?

Possible Answers:

It provides insight into the interior design of nineteenth-century London.

It contrasts the homes of the poor with the gin-shop.

It contrasts the positive appearance of the gin-shop with its negative atmosphere.

It implicates the owners of gin-shops as being complicit in the degradation of the poor.

It establishes a setting for the rest of the passage.

Correct answer:

It contrasts the positive appearance of the gin-shop with its negative atmosphere.

Explanation:

The actual appearance of the gin-shop is described in majestic language. Firstly, the author introduces the gin-shop by saying: “All is light and brilliancy!” (Line 13) And words with positive connotations like “splendid,” “perfectly,” and “illuminated” are thrown around liberally to create an image in the mind of the reader. The purpose of this is to contrast the appearance with the atmosphere. The author moves from the description of the appearance to a description of the atmosphere when he says: “Yet, the gin shop is dazzling in appearances only.” (Line 17) And he goes on to highlight the negative and crushing atmosphere within the gin-shops. The reader is more heavily affected by the description of the negative atmosphere because he/she has just been reading a descriptive paragraph coaxed in positive language. The contrast strengthens the author’s message.

Example Question #4 : Interpreting Literary Devices

Adapted from “Gin-Shops” by Charles Darwin (1836)

We will endeavor to sketch the bar of a large gin-shop, and its ordinary customers, for the edification of such of our readers as may not have had opportunities of observing such scenes; and on the chance of finding one well suited to our purpose, we will make for Drury Lane. The filthy and miserable appearance of this part of London can hardly be imagined by those have not witnessed it. Wretched houses with broken windows patched with rags and paper: every room let out to a different family, and in many instances to two or even three; fruit manufacturers in the cellars, barbers and red-herring vendors in the front parlors, cobblers in the back; a bird-fancier in the first floor, three families on the second, starvation in the attics, Irishmen in the passage, a "musician" in the front kitchen, and a charwoman and five hungry children in the back one; filth everywhere, a gutter before the houses and a drain behind, clothes drying and slops emptying, from the windows; girls of fourteen or fifteen, with matted hair, walking about barefoot, and with only white coats to cover them; boys of all ages, in coats of all sizes and no coats at all; men and women, in every variety of scanty and dirty apparel, lounging, scolding, drinking, smoking, squabbling, fighting, and swearing.

You turn the corner. What a change! All is light and brilliancy. The hum of many voices issues from that splendid gin-shop which forms the commencement of the two streets opposite; and the gay building with the fantastically ornamented parapet, the illuminated clock, the plate-glass windows surrounded by stucco rosettes, and its profusion of gas-lights in richly-gilt burners, is perfectly dazzling when contrasted with the darkness and dirt we have just left. Yet, the gin shop is dazzling in appearances only. Soon it grows late and the throng of men, women, and children, who have been constantly going in and out, dwindles down to two or three occasional stragglers--cold, wretched-looking creatures, in the last stage of emaciation and disease. The knot of Irish laborers at the lower end of the place, who have been alternately shaking hands with, and threatening the life of each other, for the last hour, become furious in their disputes, and finding it impossible to silence one man, who is particularly anxious to adjust the difference, they resort to the expedient of knocking him down and jumping on him afterwards. The man in the fur cap, and the potboy rush out; a scene of riot and confusion ensues; half the Irishmen get shut out, and the other half get shut in; the potboy is knocked among the tubs in no time; the landlord hits everybody, and everybody hits the landlord; the barmaids scream; the police come in; the rest is a confused mixture of arms, legs, staves, torn coats, shouting, and struggling. Some of the party are borne off to the station-house, and the remainder slink home to beat their wives for complaining, and kick the children for daring to be hungry.

Gin-drinking is a great vice in England, but wretchedness and dirt are a greater; and until you improve the homes of the poor, or persuade a half-famished wretch not to seek relief in the temporary oblivion of his own misery gin-shops will increase in number and splendor. If Temperance Societies would suggest an antidote against hunger and filth gin-palaces would vanish. In the meantime, they shall only grow in prominence.

What is the description of Drury Lane intended to highlight?

Possible Answers:

The attitude of the rich towards the poor

The impact of urbanization on city life

The irrelevance of alcohol

The responsibility of the rich to enhance the quality of life in urban areas

The deplorable living conditions within

Correct answer:

The deplorable living conditions within

Explanation:

The description of life in Drury Lane is meant to convey a sense of desperate and widespread urban poverty to the author’s audience. From the whole of the passage you can infer that the author believes the rise of alcohol abuse in London is directly related to the deplorable living conditions of the poor. The author employs numerous evocative words such as “filthy” and “wretched” to make sure that his description affects the audience.

Example Question #3 : Determining Authorial Purpose In Argumentative Humanities Passages

Adapted from a letter by T. Thatcher published in The Publishers Circular on September 27th, 1902

A PLEA FOR A LONG WALK

Sir—In these days of increasing rapid artificial locomotion, may I be permitted to say a word in favor of a very worthy and valuable old friend of mine, Mr. Long-Walk?

I am afraid that this good gentleman is in danger of getting neglected, if not forgotten. We live in days of water trips and land trips, excursions by sea, road, and rail—bicycles and tricycles, tram cars and motor cars, hansom cabs and ugly cabs; but in my humble opinion good honest walking exercise for health beats all other kinds of locomotion into a cocked hat. In rapid traveling all the finer nerves, senses, and vessels are "rush" and unduly excited, but in walking every particle of the human frame, and even the moral faculties, are evenly and naturally brought into exercise. It is the best discipline and physical mental tonic in the world. Limbs, body, muscles, lungs, chest, heart, digestion, breathing, are healthily brought into normal operation, while. especially in the long distance walk, the exercise of patience, perseverance, industry, energy, perception, and reflection—and, indeed, all the senses and moral faculties—are elevated and cultivated healthfully and naturally. Many never know the beauty of it because they never go far enough: exercise and hard work should never be relinquished at any age or by either sex. Heart disease, faintness, and sudden death, and even crime, are far more due to the absence of wholesome normal exercise and taste than to anything else, to enervating luxuries rather than to hill climbing.

I usually give myself a holiday on a birthday, and as I lately reached my 63rd I determined to give myself a day with my old friend Mr. Long-Walk, and decided to tramp to the city of Wells and back for my birthday holiday—a distance of about forty-two miles. Fortune favors the brave, and, thanks to a mosquito that pitched on my nose and was just commencing operations, I woke very early in the morning. It is an ill wind that blows no one any good. Mosquitoes are early birds, but I stole a march on them. But to my journey.

I started at about 5 A.M., and proceeding via Dundry and Chow Stoke, reached Wells soon after 10 A.M. After attending the cathedral, I pursued my walk homeward by a different route, via Chewton Mendip, Farrington, Temple Cloud, Clutton, and Pensford.

To make a walk successful, mind and body should be free of burden. I never carry a stick on a long walk, but prefer to be perfectly free, giving Nature’s balancing poles—the pendulum arms—complete swing and absolute liberty. Walking exercises, together with a well-educated palate, are the greatest physicians in the world: no disease can withstand them. I returned from my forty-two miles tramp with birthday honors and reward. I had no headache on the following morning, but was up early in good form, fresh and ready for work. Forty-two miles may be too strong a dose for many, but I cannot too strongly recommend for a day’s companionship the society of my old and well-tried friend, Mr. Long-Walk.

Faithfully yours,

T. Thatcher

44 College Green, Bristol.

Which of the following is NOT a likely reason why the author mentioned that he “had no headache on the following morning”?

Possible Answers:

He is comparing a long walk to a traditional birthday celebration that involves drinking.

He is proving that long walks do not have negative health effects.

He is debunking a myth that long walks cause headaches.

None of these answers are likely reasons.

All of these answers are likely reasons.

Correct answer:

He is debunking a myth that long walks cause headaches.

Explanation:

There is no common myth that long walks cause headaches. It is reasonable to assume he brings it up to illustrate the healthful benefits and/or the lack of hangover.

Example Question #721 : Sat Critical Reading

Adapted from What I Think and Feel at Twenty-Five (1922) by F. Scott Fitzgerald

As a man grows older it stands to reason that his vulnerability increases. Three years ago, for instance, I could be hurt in only one way—through myself. If my best friend’s wife had her hair torn off by an electric washing-machine, I was grieved, of course. I would make my friend a long speech full of “old mans,” and finish up with a paragraph from Washington’s Farewell Address; but when I’d finished I could go to a good restaurant and enjoy my dinner as usual. In fact I was pretty much invulnerable. I put up a conventional wail whenever a ship was sunk or a train got wrecked; but I don’t suppose, if the whole city of Chicago had been wiped out, I’d have lost a night’s sleep over it—unless something led me to believe that St. Paul was the next city on the list. Even then I could have moved my luggage over to Minneapolis and rested pretty comfortably all night.

But that was three years ago when I was still a young man. I was only twenty-two. Now, I’m vulnerable. I’m vulnerable in every way. I used to have about ten square feet of skin vulnerable to chills and fevers. Now I have about twenty. I have not personally enlarged, the twenty feet includes the skin of my family, but I might as well have, because if a chill or fever strikes any bit of that twenty feet of skin I begin to shiver. And so I ooze gently into middle-age; for the true middle-age is not the acquirement of years, but the acquirement of a family. The incomes of the childless have wonderful elasticity. Two people require a room and a bath; a couple with child requires the millionaire’s suite on the sunny side of the hotel. And yet I think that marriage is the most satisfactory institution we have. I’m simply stating my belief that when Life has used us for its purposes it takes away all our attractive qualities and gives us, instead, ponderous but shallow convictions of our own wisdom and “experience.” The older I grow the more I get so I don’t know anything. If I had been asked to do this article about five years ago it might have been worth reading.

The reference to the whole city of Chicago being wiped out is meant to highlight which aspect of the author’s character as a young man?

Possible Answers:

Invulnerability

Wisdom 

Shallowness

Depravity 

Thoughtfulness 

Correct answer:

Invulnerability

Explanation:

The author references the destruction of Chicago to highlight how little his younger self cared about the troubles and difficulties of the world. The author states that had the whole city of Chicago been destroyed he would not have “lost sleep over it.” This is meant to contrast against how the author feels now, which is much more vulnerable to the tragedies and obstacles of the world. It is meant to highlight is invulnerability as a younger man with his susceptibility as an older man.

Example Question #101 : Language In Humanities Passages

Adapted from “Genius and Individuality” by John Stuart Mill (1859)

It will not be denied by anybody that originality is a valuable element in human affairs. There is always need of persons not only to discover new truths, and point out when what were once truths are true no longer, but also to commence new practices, and set the example of more enlightened conduct, and better taste and sense in human life. This cannot well be said by anybody who does not believe that the world has already attained perfection in all its ways and practices. It is true that this benefit is not capable of being rendered by everybody alike; there are but few persons, in comparison with the whole of mankind, whose experiments, if adopted by others, would be likely to be any improvement on established practice. But these few are the salt of the earth; without them, human life would become a stagnant pool. Not only is it they who introduce good things which did not before exist, it is they who keep the life in those which already existed. If there were nothing new to be done, would human intellect cease to be necessary? Would it cause people to forget how best to go about their business, and instead to do things like cattle, not like human beings? There is a tendency in the best beliefs and practices to degenerate into the mechanical. Persons of genius are a small minority, but in order to have them, it is necessary to preserve the soil in which they grow. Genius can only breathe freely in an atmosphere of freedom.

I insist thus emphatically on the importance of genius, and the necessity of allowing it to unfold itself freely both in thought and in practice, being well aware that no one will deny the position in theory, but knowing also that almost everyone, in reality, is totally indifferent to it. People think genius a fine thing if it enables a man to write an exciting poem, or paint a picture. But in its true sense, that of originality in thought and action, though no one says that it is not a thing to be admired, nearly all, at heart, think they can do very well without it. Unhappily this is too natural to be wondered at. Originality is the one thing which unoriginal minds cannot feel the use of. They cannot see what it is to do for them: how should they? If they could see what it would do for them, it would not be originality. The first service which originality has to render them is the opening of their eyes; once this is done, they would have a chance of being themselves original.

Why does the author employ rhetorical questions in the underlined part of the passage?

Possible Answers:

To refute a position of authority

To describe an experiment

To provide comedic relief

To highlight negative consequences

To establish a counterpoint

Correct answer:

To highlight negative consequences

Explanation:

The author employs rhetorical questioning in the following manner: “If there were nothing new to be done, would human intellect cease to be necessary? Would it cause people to forger how best to go about their business, and instead to do things like cattle, not like human beings?” The author is employing rhetorical questions for the purpose of highlighting the negative consequences that would result from a loss of individuality. The author speculates that such an outcome would cause people to behave like cattle and would render human intellect unnecessary.

Example Question #11 : Purpose And Effect Of Phrases Or Sentences In Humanities Passages

Adapted from Self-Reliance (1841) by Ralph Waldo Emerson

There is a time in every man's education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion; that though the wide universe is full of good, nothing can come to hit but through his own work. A man is relieved and overjoyed when he has put his heart into his work and done his best; but what he has said or done otherwise, shall give him no peace. It is a deliverance which does not deliver. In the attempt his genius deserts him; no muse befriends; no invention, no hope.

Trust thyself: every heart vibrates to that iron string. Accept the place the divine providence has found for you, the society of your contemporaries, and the connection of events. Great men have always done so, and confided themselves childlike to the genius of their age, betraying their perception that the absolutely trustworthy was seated at their heart, working through their hands, predominating in all their being. And we are now men, and must accept in the highest mind the same transcendent destiny; and not minors and invalids in a protected corner, not cowards fleeing before a revolution, but guides, redeemers, and benefactors, obeying the Almighty effort, and advancing on Chaos and the Dark.

In context, the reference to “divine providence” conveys a sense of __________.

Possible Answers:

justice

fate

royalty

ownership

forgiveness

Correct answer:

fate

Explanation:

The author makes reference to “divine providence” to urge his readership to trust in the alignment of fate that has brought about their existence. The “divine providence” represents “the Almighty’s” construction of the individual and the importance of adhering to an honest manifestation of oneself. Providence means the wisdom and guidance of God and divine means of or relating to God.

Example Question #721 : Sat Critical Reading

Adapted from "On the Death of Marie Antoinette" by Edmund Burke (1793)

It is now sixteen or seventeen years since I saw the Queen of France, then the Dauphiness, at Versailles; and surely never lighted on this orb, which she hardly seemed to touch, a more delightful vision. I saw her just above the horizon, decorating and cheering the elevated sphere she had just begun to move in, glittering like the morning star full of life and splendor and joy.

Oh, what a revolution! And what a heart must I have, to contemplate without emotion that elevation and that fall! Little did I dream, when she added titles of veneration to those of enthusiastic, distant, respectful love, that she should ever be obliged to carry the sharp antidote against disgrace concealed in that bosom; little did I dream that I should have lived to see such disasters fallen upon her, in a nation of gallant men and of cavaliers! I thought ten thousand swords must have leaped from their scabbards, to avenge even a look that threatened her with insult.

But the age of chivalry is gone; that of sophistry, economists, and calculators has succeeded, and the glory of Europe is extinguished forever. Never, never more, shall we behold that generous loyalty to rank and sex, that proud submission, that dignified obedience, that subordination of the heart, which kept alive, even in servitude itself, the spirit of an exalted freedom! The unsought grace of life, the cheap defense of nations, the nurse of manly sentiment and heroic enterprise is gone. It is gone, that sensibility of principle, that chastity of honor, which felt a stain like a wound, which inspired courage whilst it mitigated ferocity, which ennobled whatever it touched, and under which vice itself lost half its evil, by losing all its grossness.

The statement “I thought ten thousand swords must have leaped from their scabbards, to avenge even a look that threatened her with insult” most nearly reflects the author’s __________.

Possible Answers:

arrogance and apathy

shock and disappointment

awe and surety

misery and disdain  

confusion and praise

Correct answer:

shock and disappointment

Explanation:

The author’s statement highlights his shock and disappointment that his perceptions of the French ruling class was so far off the mark. The author states that he believed the French aristocracy and people would spring to defend Marie Antoinette when the opportunity arose, and it is clear from his language that the failure of the French people to do so caused him to feel shocked and saddened. The phrase “Little did I dream” highlights the author’s feelings of shock.

Example Question #3 : Identifying And Analyzing Supporting Ideas In Literature Passages

Adapted from “A Defense of Slang” in The Romance of the Commonplace by Gelett Burgess (1902)

Could Shakespeare come to Chicago and listen curiously to "the man in the street," he would find himself more at home than in London. In the mouths of messenger boys and clerks he would find the English language used with all the freedom of unexpected metaphor and the plastic, suggestive diction that was the privilege of the Elizabethan dramatists; he would say, no doubt, that he had found a nation of poets. There was hardly any such thing as slang in his day, for no graphic trope was too virile or uncommon for acceptance, if its meaning were patent. His own heroes often spoke what corresponds to the slang of today.

The word, indeed, needs precise definition, before we condemn all unconventional talk with vigor. Slang has been called "poetry in the rough," and it is not all coarse or vulgar. There is a prosaic as well as a poetic license. The man in the street calls a charming girl, for instance, a "daisy." Surely this is not inelegant, and such a reference will be understood a century from now. Slang, to prove adjuvant to our speech, which is growing more and more rigid and conventional, should be terse; it should make for force and clarity, without any sacrifice of beauty.

In the passage's second line, why does the author contend that Shakespeare would be more at home in Chicago than in London?

Possible Answers:

In the “messenger boys and clerks” he would find characters reminiscent of the heroes of his plays.

He would be able to escape the vulgarity of English slang.

He would discover a whole new form of expression, unfamiliar to Elizabethan England.

He would find the English language used in a more poetic, elastic, and familiar manner.

The author does not contend that Shakespeare would be more at home in Chicago than in London.

Correct answer:

He would find the English language used in a more poetic, elastic, and familiar manner.

Explanation:

In order to answer this question, it is necessary to consider what you know about the passage as a whole. The author makes no obvious statement as to why Shakespeare would feel more at home in Chicago than in London, but the way in which he discusses slang usage in Chicago in comparison to the London that existed hundreds of years ago provides a clue that the author believes contemporary London to be lacking in colorful language. The author states that Shakespeare would be enamored with Chicago because of the poetic usage of slang, and because the slang that was being used would be familiar to Shakespeare as it resembles the language found often in his plays.

Example Question #471 : Psat Critical Reading

Passage adapted from J.R Hamilton's "When You Know What is Best, Ask For It By Name" San Francisco Call, April 16, 1912.

If a man has anything he is proud of, he gives it a name whether it be a baby or a pair of boots. And the more he is proud of it, the more he talks about it.

Nameless things are seldom good and never reliable. If you want to cut down your cost of living the very best way to do it is to learn to ask only for standard articles.

When you know the name of a good maker of shirts or shoes, of furniture or pianos, of hardware or underwear, fix that name definitely in your mind and remember it when you come to buy.

Do not allow strange things to come into your home any more than you would allow strange people.

The brand and the trademark and the copyright are the letters of introduction from the maker to you. In this way he vouches for their respectability and guarantees their good behavior in your home.

There is a name for every good product that is made. And most of these names are known by every man and woman in America. Manufacturers have spent hundreds of millions of dollars to standardize these names in your mind. From the lining of a dress to laundry soap; from a cleanser to a baking powder; from a suit of clothes to a kit of tools; you could call every standard article on the market by name if you would only remember to do so when you come to buy.

It is through your carelessness that lies and adulterations creep in. The standard is set by good men, but the standard is only maintained by you.

It is time for you to forget the generic name of every article, and remember only the standard name of its quality.

In the advertising news of this paper today you will find many of these standard names and brands of quality. This article is written for the sole purpose of reminding you to use those names. It is only fair that you should do as much for these good manufacturers as they are doing for you. It is only right that you should help in this great standardization of good products that is going on throughout America.

Begin now to ask by name for everything you buy. And you will find your satisfaction growing greater day by day and your optimism extending even down to your pocket book.

What is the purpose of the underlined phrases?

Possible Answers:

To accuse the makers of name brand products of carelessness and greed

To inform the consumer of the fundamental, and dangerous, defects inherent to mass-produced consumer products

To chastise the consumer for allowing inferior, generic products to compete with superior, name brand products

To create doubt in the mind of the consumer regarding name brand items.

Correct answer:

To chastise the consumer for allowing inferior, generic products to compete with superior, name brand products

Explanation:

The author claims that "there is a name for every good product that is made," and further that "every man and woman in America" knows the name of most of these products. If these consumers would only remember to ask for "every standard article on the market by name," generic items would not be purchased and, therefore, could not compete with the name brand items. He chastises, or lectures, the consumer about how much money manufacturers have spent in order to produce these name brand items in order to supply people with quality goods. In the author's opinion, it is the consumer's fault that inferior, generic goods are available for purchase.

 

 

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