Harmonizing creativity and strategy by Zainab

Harmonizing creativity and strategy by Zainab - February 2024 Scholarship Essay

I decided to major in business marketing. It is an exciting field that combines creativity, strategy, and innovation. It allows you to tap into your creative skills while making a significant impact on the success of a business.
One reason I would choose business marketing is the opportunity to connect with people. Marketing involves understanding consumer behavior, identifying their needs and wants, and creating strategies to effectively communicate and engage with them. It's fascinating to be able to influence and shape consumer perceptions through branding, advertising, and other marketing tactics.
Another reason is the dynamic nature of the field. Marketing is constantly evolving with new technologies and trends. It requires staying up-to-date with the latest digital marketing strategies, social media platforms, and emerging marketing channels. This constant evolution keeps the field fresh and exciting, allowing for continuous learning and growth.
Additionally, business marketing offers a wide range of career opportunities. Whether it's working for a global corporation, a startup, or even starting your own business, the skills gained through a marketing degree are highly transferable. From market research and analysis to brand management and campaign development, the knowledge and skills acquired in business marketing can be applied across industries and sectors.
Lastly, the impact that marketing can have on a business's success is significant. Effective marketing strategies can drive sales, increase brand awareness, and build strong customer relationships. Being able to contribute to the growth and success of a business through strategic marketing efforts is both rewarding and fulfilling.
Overall, choosing business marketing as a major offers a blend of creativity, strategic thinking, and the opportunity to make a tangible impact which I believe I have the strength for. It's a field that allows me to combine my passion for business and creativity. So that is why I chose business marketing for my major!