If I Were a College Professor by Sierra

If I Were a College Professor by Sierra - August 2017 Scholarship Essay

If I were a college professor, I would teach a course on something that I’m passionate about, which in this case would be titled Creative Design in Business Marketing. Creativity is something that is very important for any sort of business, specifically in the realm of marketing and advertising for the business. If the flyers and other marketing forms aren’t eye-catching, business will not be nearly as good as if they are unique and distinctive.
Based on what I have seen in my business classes in high school and the marketing club that I participated in, I have seen that many business-oriented students, or at least high school students, do not understand the importance of marketing tactics in regards to a business. My goal as a professor would be to show this to my students, and to help them develop their own creativity when it comes to marketing strategies.
My main focus in the course would be showing my students the importance of creativity in their business strategies, rather than specific strategies. I would touch on the different types of marketing and which aspects of each should be highlighted, such as the contact information on a business card, or the perks of a business’s services, with eye-catching images and colors that are distinctive. During my course, the students would learn to explore their creativity in a variety of marketing strategies for different types of businesses.