One of the key elements of modern campaigning is the television campaign commercial, which by its very nature has certain attributes. Among these are simplified appeals to a party base, attacks against opponents, simplified messages, and a focus on images. The one thing a short television advertisement cannot do is delve into a substantial discussion of the major issues in the campaign.

Franklin D. Roosevelt’s "fireside chats" were deeply important and influential to the people of the United States, particularly during World War Two. It was a means for the President to communicate directly with the American people to keep them informed about the war effort and the state of the economy. Roosevelt realized the great potential for mass media in keeping in contact with the masses, and it was a contributing factor to his overwhelming popularity (although not the greatest contributing factor—recovering economy and war patriotism were far more valuable).

Libel, also known as defamation or slander, is the practice of publishing or communicating false information designed to specifically target and weaken the reputation of another group or individual.

Yellow journalism focused on sensationalism- violence, romance, patriotism, and exposes of government, politics, business, and society. The four incorrect answers deal with everyday news events, despite the exclamation points at the end. "Yellow journalism" would encourage reporters to investigate any scandals regardless of their validity, and if higher officials could be connected with outrageous headlines would be all the more sensational.

The term "Yellow Journalism" refers to a type of reporting that presents sensationalized (and often inaccurate) accounts of events in order to attract readers and sell more papers.  The sensationalized and potentially inaccurate accounts of the sinking of the U.S.S. Maine in newspapers published by William Randolph Hearst and Joseph Pulitzer helped to lead to the Spanish-American War at the end of the 19th Century.

 "Common-carrier role" refers to the idea that the media acts as a vehicle through which political leaders can communicate with the general public. The "watchdog role" refers to the idea that the media acts as a servant of the people by keeping an eye on politicians, making sure they are not corrupt or negligible in office. Both of these terms relate to the role that the media plays in connecting the government to the people.

A "trial balloon" is information released to the media and framed as if it were an unintentional leak from an unnamed political source; however, the intention is for politicians who are debating a change in policy to observe how the public might react to such a change.

"Yellow journalism" is the name given to the practice of reporting shocking or abhorrent news stories for the sake of attracting new readers and selling more newspapers. Yellow journalism is generally considered manipulative and bad journalistic practice, but that has not stopped various forms of media throughout American history from participating in it. Yellow journalism is most closely associated with the newspapers of William Randolph Hearst who (some argue) single-handedly dragged the United States into war with Spain by reporting on various news stories inaccurately to characterize the Spanish as violent and barbaric. Partisan journalism is the name given to a media source that serves the interests of a political party above the interests of the general public.

Since its invention, the television has become the easiest and most widely available means of acquiring political news and commentary.

News outlets often choose which stories get the headline or 1st position as well as, how much time is devoted to a subject. This is agenda setting and is the media's most used tool to influence viewers.