Investigating Society Like a Scientist

Social scientists use different research methods to collect information and answer questions about society.

Types of Methods

• Qualitative Research: Focuses on descriptions and understanding meanings (like interviews and observations).
• Quantitative Research: Involves numbers and statistics (like surveys and experiments).
• Mixed Methods: Combines both approaches.

Why Methods Matter

Good research methods ensure that findings are accurate and reliable. They also help us avoid bias and make fair conclusions.

Real-World Use

Governments and organizations use social research to create better policies, products, and services based on evidence.