Modern Campaigns Practice Test

A presidential swing-state strategy applied to a local race, focusing on state-by-state ad allocation rather than platform-based budgeting.

A claim that technology has not changed media consumption, so reallocating between cable and digital platforms is unnecessary and ineffective.

A ground-game strategy where advertising budgets are irrelevant because canvassing fully replaces paid media in competitive elections.

The continued dominance of party newspapers, where campaigns allocate most spending to print ads and reduce electronic media investments.

Media diversification and digital-first ad budgeting, shifting resources toward social and search as audiences fragment across platforms.